Bespoke Front‐End Development
This is the core of what we do. We take your design, understand it, discuss it, visualize its edges and twists. We rationalize it and envision it in code. We anchor it to its semantic and core content, starting from the simplest but strongest elements of its identity and narration and building on top of that, layer after layer, to guarantee that it will work with any browser, device, or connection.
We pay attention to how a site performs: speed, animation, layout fidelity. And on how it grows: from atoms to molecules and organism, we have chosen to follow the atomic design pattern to provide you with not only a working, beautiful web site, but also derive from it a visual styleguide that allows it to evolve and mature over iterations and time.
We start from the design and turn it into beautiful code.
Front‐End Architecture Design
Complex web sites with rich compound requirements (CMS integration, browser compatibility matrix, design, B/E systems and applications, responsive performance and delivery…) require solid Front‐End architectures. Scaffolds that are light, durable and capable of supporting every nuance and extension of the visuals and content imagined for your product.
We design and code the Front‐End architecture, whether bespoke or by selecting frameworks that provide agility, efficiency and versatility. While much of this is heavy code development (responsive grids, toolchains, modularization…), the result is almost invisible and yet, it makes for efficient (and cheaper) maintenance and faster development, testing, and delivery.
Atomic Development & Living Style Guide Definition
By focusing on granularity and balancing abstraction and context, Atomic development leads to code that enforces design consistency with minimal effort, provides resusable objects, and documents its elements in a Living Style Guide.
Our focus is on building evolving systems, rather than mere templates and pages.
The main advantage for designers and clients is clear feedback over changes or evolutions of the design; the availability of reusable blocks that allow variations and growth of the design and site across time; sensible savings in effort and time over the delivery of additional layout combinations.
The advantage for us, on top of a solid methodology, is greater client satisfaction.
Responsive Web Development
Users expect a seamless experience across the many devices they interact with: computers, tablets, smartphones, TVs, consoles, even watches.
Responsive Web Design addresses this goal by providing a single implementation that delivers content and services in an accessible, usable, and pleasurable way, no matter the device size, capabilities, or connection.
Understanding Responsive Web development means providing both technical solutions and counseling over design choices, addressing the continuum of display sizes and of different input methods to identify and resolve edge cases.
It means making informed choices over approaches and implementations, to strike the best value for the user and the greatest satisfaction for our clients.
Front End — Back End Integration
Over time, Front‐End development has become a complex and vertical discipline, allowing the size of projects to grow significantly.
This has opened a gap at the seam of Front‐End and Back‐End integration, with each area adopting its sector best practices and processes and yet having to collate each other’s work.
We have witnessed that on a typical enterprise project, Back‐End development consumes more effort, resources and budget than Front‐End development, having to cope with greater problems and difficulties, which results in Front‐End development being marginalized in order to address the greater issues in integration and development.
This asymmetry brings a significant business risk: that critical design choices (and investments) are sacrified for quick (and often dirty) solutions in order to target deadlines and delivery. With the net result that the final product differs from the original design and might fail at its most critical point: the user.
We allow Back‐End teams to work focusing on their goals and managing their complexity by provifing an efficient integration path with the Front End that guarantees both the design and the end user experience.
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